The city with soul, streaming worldwide
Internet Radio from Jackson, Mississippi
Velvet Rhythm Radio is an independent, licensed internet radio station based in Jackson, Mississippi. We stream 24 hours a day, seven days a week, playing the music this city helped build: R&B, soul, blues, smooth jazz, gospel, Southern Soul, quiet storm and the New Orleans brass sound that runs down the same highway as the Delta.
This is not a streaming algorithm. Every song on VRR is chosen by hand in Jackson, and each daypart has its own host - morning energy from Jay Soul, midday conversation with Melanie Jade, drive-time funk from DJ Rhythm, neo-soul evenings with Simone, slow jams after midnight from Night Owl, overnight deep cuts from Miles Carter, Sunday gospel from Marcus Reed and brass-band Sundays with Nola Nate.
Jackson, Mississippi and the Music That Built America
Jackson is not just a city that loves music. It is a city that made music history. The Mississippi Delta blues tradition - the root of R&B, rock and roll, and soul - runs directly through this state. Artists like Robert Johnson, Son House, and Muddy Waters came from Mississippi soil, and their influence runs through every record Velvet Rhythm Radio plays.
Malaco Records, founded right here in Jackson in 1962, became one of the most important soul and R&B labels in American history. While major labels chased trends, Malaco stayed committed to Southern Soul, blues, and gospel - recording legends like Z.Z. Hill, Dorothy Moore, Bobby Blue Bland, and Denise LaSalle. Denise LaSalle, the Queen of Blues and a proud Jackson native, is part of the musical DNA of this station and this city.
Velvet Rhythm Radio carries that tradition forward. When you tune in, you're hearing music that connects directly to Jackson's history - curated by people who live here, who know this music, and who understand why it matters.
What Jackson hears on VRR
- R&B and Soul - the backbone of the station, all day long.
- Southern Soul - the grown-folks groove, front and center.
- Blues - Mississippi music in the station's DNA.
- Smooth Jazz - midday interludes and late-night sets.
- Gospel - Sunday mornings with Marcus Reed.
- Brass Band / New Orleans - The Second Line closes out the week.
